For some, blogs are a business. For some, it’s a way to grow their business. But if you’re selling yourself, remember to put your best foot forward. Take Wallin & Klarich and their AV rating. They seem like a normal criminal defense firm located in southern Cali. In fact, I gotta say, their website is pretty snazzy. They have video clips, login for clients and a blog!
Ah, now that’s what interests me. A blog. So let’s have a look. How is this firm going to set itself apart? How is this firm going to attract clientele?
Then I read the latest post and it hit me. I’ve read this blog before. Same MO in the four posts I’ve read: shit on public defenders.
Here’s the latest:
Many people call our office asking if they can appeal their case. The people who call often tell us that their loved one, who is in jail, did not get proper representation. We are often told that the defendant’s public defender did not provide adequate legal advise or did not do proper investigation. Defendants are often told that it is in their best interest to enter a guilty plea by their public defender. After a guilty plea is entered the person accused wants to “appeal” their conviction.
Oh. Ouch. “Often told”? Here’s an earlier post:
As a former public defender I have seen first hand the benefits and consequences to letting a public defender handle your case. Although the public defenders are highly skilled and experienced attorneys, they are severely overworked. They carry a caseload of up to 20 clients a day! What this means for their clients is that the public defender cannot afford to spend more than a few minutes on the client’s case before moving on to the next case. If your case happens to need more research or a closer look, it is possible that the public defender will simply not have enough time to do the necessary work.
The Public Defender is so overworked that they often times fail to build a meaningful relationship with their clients; they simply do not have the time. This means that they will not have the time to sit down with you and listen to your side of the story. They also will not have the time to answer your phone calls and questions.
Wrong, wrong, wrong and even wronger and still wrongest. I mean, this is just plain nonsense! Playing up the stereotypes of overworked public defenders to sell yourself is just damn low.
The sad part is that the first post that I linked to has an important message: if you plead guilty, you need a certificate of probable cause if you want to appeal. But all I see in there is shitting on fellow members of the bar – in the same field, no less! The point of that post could have been made just as effectively if the first paragraph had been left out.
Now, I know crime is down and business is slow, but c’mon, this is serious bullshit. Selling yourself by trashing a large number of your fellow practitioners is not nice and it’s not smart. I guarantee that some public defenders in your jurisdiction have read your blog.
Law firm marketing gurus, what say you?